![]() As a reminder of how essential steel was for their daily life, the three hypocycloids were met with the slogan: steel lightens your work, brightens your leisure, and widens your world. The Steelmark campaign was consistent with these efforts, and the campaign aimed to remind the public of steel’s quality and value. In the post-war era, marketing companies sought to embrace modernity and technological possibilities. Steel Corporation in 1958, the initial Steelmark had the word “Steel” next to the hypocycloids. The Steelmark boasts three hypocycloids, or diamond shapes, that have a four-pointed star-like form, symbolizing the twinkle of reflected light, the ‘Gleam of Stainless Steel.’ The three hypocycloids are made up of yellow, orange, and blue and are located within a gray circle. ![]() Pittsburgh Steelers Logo History.Ĭonceived as the Steelmark and designed by Lippincott and Margulies in 1958, the logo highlights the mark steel has made throughout American history and the meanings associated with it. ![]() In 1969, the legacy of the famed Steelers logo officially began. This logo was replaced in 1962 with the yellow and black image of a steelworker kicking a football off an I-beam. In 1945-1961, the primary logo included images of steel factories and the lettering “Pittsburgh Steelers Football Club” that formed the prolate spheroid shape of a football. The Pittsburgh Steelers’ aesthetic journey is not often remembered, but decades passed between the team's inception and when the logo became what it is today. Let’s now explore what these three diamonds mean, not only to the Steelers football franchise but to the history of the steel industry. But what do these three diamonds even mean? We know by now (and if not, check out this blog ) that even the Steelers’ name itself is rich in history and meaning. Many Steelers fans have the emblem engraved into their memory, memorabilia lining their homes, and the three little diamonds marking their favorite clothing.
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